Youth marketing to digital natives
Year of publication: |
2021
|
---|---|
Authors: | Batat, Wided |
Publisher: |
2021: Cheltenham, UK : Edward Elgar Publishing |
Subject: | Internetnutzung | Internet usage | Jugendliche | Youth | Online-Marketing | Internet marketing | Verbraucher | Consumers | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web |
Extent: | 1 Online-Ressource (288 Seiten) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references |
ISBN: | 978-1-83910-930-0 ; 978-1-83910-929-4 |
Other identifiers: | 10.4337/9781839109300 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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