Zone of tolerance as an effective management tool to assess service quality in Singapore's stockbroking industry
Year of publication: |
2009
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Authors: | Lobo, Antonio |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 1, p. 39-53
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Subject: | Dienstleistungsmarketing | Services marketing | Wertpapierhandel | Securities trading | Börsenmakler | Stockbrokers | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Singapur | Singapore |
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