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Author
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Herrmann, Andreas
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Armstrong, Gary
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Belz, Christian
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Diller, Hermann
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Frömbling, Simone
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
McDonald, Malcolm
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Opresnik, Marc Oliver
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Palmatier, Robert W.
Array ( [0] => Array ( [value] => Herrmann, Andreas [displayText] => Herrmann, Andreas [field] => person [operator] => OR ) [1] => Array ( [value] => Armstrong, Gary [displayText] => Armstrong, Gary [field] => person [operator] => OR ) [2] => Array ( [value] => Belz, Christian [displayText] => Belz, Christian [field] => person [operator] => OR ) [3] => Array ( [value] => Diller, Hermann [displayText] => Diller, Hermann [field] => person [operator] => OR ) [4] => Array ( [value] => Frömbling, Simone [displayText] => Frömbling, Simone [field] => person [operator] => OR ) [5] => Array ( [value] => McDonald, Malcolm [displayText] => McDonald, Malcolm [field] => person [operator] => OR ) [6] => Array ( [value] => Opresnik, Marc Oliver [displayText] => Opresnik, Marc Oliver [field] => person [operator] => OR ) [7] => Array ( [value] => Palmatier, Robert W. [displayText] => Palmatier, Robert W. [field] => person [operator] => OR ) [8] => Array ( [value] => Sander, Matthias [displayText] => Sander, Matthias [field] => person [operator] => OR ) )
Sander, Matthias
Published in...
Array ( [0] => Array ( [value] => Gabler-Lehrbuch [displayText] => Gabler-Lehrbuch [field] => isPartOf [operator] => OR ) [1] => Array ( [value] => Journal of the Academy of Marketing Science [displayText] => Journal of the Academy of Marketing Science [field] => isPartOf [operator] => OR ) )
Gabler-Lehrbuch
Array ( [0] => Array ( [value] => Gabler-Lehrbuch [displayText] => Gabler-Lehrbuch [field] => isPartOf [operator] => OR ) [1] => Array ( [value] => Journal of the Academy of Marketing Science [displayText] => Journal of the Academy of Marketing Science [field] => isPartOf [operator] => OR ) )
Journal of the Academy of Marketing Science
Subject
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Beziehungsmarketing
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Brand management
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Consumers
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Kundenbindung
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Markenführung
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Marktsegmentierung
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Pricing strategy
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
Theory
Array ( [0] => Array ( [value] => Beziehungsmarketing [displayText] => Beziehungsmarketing [field] => subject [operator] => OR ) [1] => Array ( [value] => Brand management [displayText] => Brand management [field] => subject [operator] => OR ) [2] => Array ( [value] => Consumers [displayText] => Consumers [field] => subject [operator] => OR ) [3] => Array ( [value] => Kundenbindung [displayText] => Kundenbindung [field] => subject [operator] => OR ) [4] => Array ( [value] => Markenführung [displayText] => Markenführung [field] => subject [operator] => OR ) [5] => Array ( [value] => Marktsegmentierung [displayText] => Marktsegmentierung [field] => subject [operator] => OR ) [6] => Array ( [value] => Pricing strategy [displayText] => Pricing strategy [field] => subject [operator] => OR ) [7] => Array ( [value] => Theory [displayText] => Theory [field] => subject [operator] => OR ) [8] => Array ( [value] => United States [displayText] => United States [field] => subject [operator] => OR ) )
United States
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