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Multisensory packaging : designing new product experiences
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Contained : why it's better to display some products without a package
Szocs, Courtney
;
Williamson, Sara
;
Mills, Adam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 131-146
Persistent link: https://www.econbiz.de/10012819748
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