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accessRights:"free"
~person:"Dierks, Alexander"
~subject:"Advertising"
~subject:"Markenimage"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Re-modeling the brand funnel model to address changes in consumer behavior : state of the literature and future research needs
Burmann, Christoph
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Dierks, Alexander
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2015
Persistent link: https://www.econbiz.de/10011432337
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