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accessRights:"free"
~person:"Hübner, Alexander"
~source:"econis"
~subject:"Advertising effects"
~subject:"Theory"
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Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
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