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accessRights:"free"
~source:"econis"
~subject:"Advertising effects"
~subject:"Theory"
~type_genre:"Non-commercial literature"
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
;
Campo, Katia
;
He, Huiying
-
2014
Persistent link: https://www.econbiz.de/10011291037
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Integrierte Vertriebssteuerung im Mehrkanalvertrieb von Banken : Entwicklung einer idealtypischen Konzeption eines Kennzahlensystems
Thomet, Manuel Paul
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contributor
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2007
Persistent link: https://www.econbiz.de/10003474023
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