//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"free"
~subject:"Advertising"
~subject:"Markenimage"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Purchasing decision"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Markenimage
Kaufentscheidung
53
Purchase decision
53
Consumer behaviour
17
Konsumentenverhalten
17
USA
11
United States
11
Experiment
9
Advertising effects
7
Impact assessment
7
Theorie
7
Theory
7
Werbewirkung
7
Wirkungsanalyse
7
Automotive market
4
Deutschland
4
Electric vehicle
4
Elektrofahrzeug
4
Estimation
4
Germany
4
Kfz-Markt
4
Kraftfahrzeug
4
Motor vehicle
4
Schätzung
4
Fashion
3
Food retailing
3
Inflation expectations
3
Inflationserwartung
3
Lebensmitteleinzelhandel
3
Marketing management
3
Marketingmanagement
3
Mode
3
Private consumption
3
Privater Konsum
3
Product quality
3
Produktqualität
3
Sales promotion
3
Time
3
Verkaufsförderung
3
Visual perception
3
Visuelle Wahrnehmung
3
more ...
less ...
Online availability
All
Free
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
12
Aufsatz in Zeitschrift
12
Graue Literatur
5
Non-commercial literature
5
Hochschulschrift
4
Working Paper
3
Thesis
1
more ...
less ...
Language
All
English
3
Author
All
Burmann, Christoph
1
Chen, Yi-Chun
1
Dierks, Alexander
1
Sahni, Navdeep
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Munich Business School working paper
1
Research paper series / Stanford Graduate School of Business
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun
-
2021
Persistent link: https://www.econbiz.de/10012671768
Saved in:
2
Re-modeling the brand funnel model to address changes in consumer behavior : state of the literature and future research needs
Burmann, Christoph
;
Dierks, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011432337
Saved in:
3
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep
-
2013
Persistent link: https://www.econbiz.de/10010337833
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->