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accessRights:"free"
~subject:"Advertising"
~subject:"Markenimage"
~type_genre:"Hochschulschrift"
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Esports sponsorship effectiveness on brand association and purchase intent
Chen, Yi-Chun
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2021
Persistent link: https://www.econbiz.de/10012671768
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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3
Limited-editions – state of research, willingness to pay and price-based consumer behaviour
Reis, Philipp
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2018
Persistent link: https://www.econbiz.de/10011914803
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Preference construction under prominence
Evangelidis, Ioannis
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2015
Persistent link: https://www.econbiz.de/10011341749
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