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~subject:"Performance-Messung"
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Performance-Messung
Multichannel strategy
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customer experience
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Leuphana Universität Lüneburg
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Indexing fashion Omnichannel Retailing performance
Bock, Tobias
;
Zawiasinski, Tim
;
Bug, Peter
-
2017
Persistent link: https://www.econbiz.de/10012659867
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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