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accessRights:"restricted"
person:"Chaturvedi, Rajiv"
~person:"Kumar, Sunil"
~person:"Parayitam, Satyanarayana"
~person:"Piramanayagam, Senthilkumaran"
~person:"Yadav, Rajan"
~subject:"Brand image"
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Chaturvedi, Rajiv
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1
Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India
Romão, João
;
Seal, Partho Pratim
;
Hansen, Paul Colin
; …
- In:
Asia-Pacific journal of regional science
6
(
2022
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10013165890
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2
Indian women consumers' wine choice : a study based on conjoint analysis
Payini, Valsaraj
;
Mallya, Jyothi
;
Piramanayagam, …
- In:
International journal of wine business research
34
(
2022
)
4
,
pp. 469-494
Persistent link: https://www.econbiz.de/10013454403
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3
The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya
;
Rangarai, Hamsalakshmi
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
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4
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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5
Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
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6
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
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7
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
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8
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
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