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accessRights:"restricted"
person:"Chaturvedi, Rajiv"
~person:"Kumar, Sunil"
~person:"Parayitam, Satyanarayana"
~person:"Yadav, Rajan"
~subject:"Brand image"
~subject:"Impact assessment"
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Brand image
Impact assessment
India
56
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50
Consumer behaviour
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Konsumentenverhalten
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Bank
12
Data envelopment analysis
7
Data-Envelopment-Analyse
7
Technical efficiency
7
Technische Effizienz
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Indian banks
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Kundenzufriedenheit
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Markenimage
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Chaturvedi, Rajiv
Kumar, Sunil
Parayitam, Satyanarayana
Yadav, Rajan
Duflo, Esther
8
Muralidharan, Karthik
8
Banerjee, Abhijit V.
7
Berry, James
7
Ghani, Ejaz
6
Kerr, William R.
6
Liu, Yanyan
6
Sharma, Chandan
6
Kannan, Harini
5
Kumar, Abhishek
5
Shotland, Marc
5
Banerji, Rukmini
4
Barrett, Christopher B.
4
Grover, Arti
4
Mukerji, Shobhini
4
Pande, Rohini
4
Visaria, Sujata
4
Walton, Michael
4
Beyer, Robert
3
Bhattacharyya, Rajib
3
Das, Jishnu
3
Das, Upasak
3
Deshpande, Ashwini
3
Dua, Pami
3
Ghosh, Joydeep
3
Gulati, Rachita
3
Hassan, M. Kabir
3
Holla, Alaka
3
Jain, Varsha
3
Kandilov, Ivan T.
3
Maitra, Pushkar
3
Manghnani, Ruchita
3
Mishra, Alok Kumar
3
Mishra, Supriti
3
Mitra, Sandip
3
Mohpal, Aakash
3
Mookerjee, Sulagna
3
Mookherjee, Dilip
3
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Asia-Pacific journal of management research and innovation
2
Applied economics letters
1
Economic modelling
1
International journal of Indian culture and business management
1
International journal of markets and business systems
1
Journal of marketing theory and practice : JMTP
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
South Asia economic journal : journal of the Institute of Policy Studies, Sri Lanka and Research and Information System for Developing Countries, India, for the SAARC Research Network
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
10
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1
Drivers of corporate investment in India : assessing the impact of monetary policy and COVID
Gupta, Kashyap
;
Kumar, Sunil
;
Gulati, Sarthak
- In:
South Asia economic journal : journal of the Institute …
24
(
2023
)
2
,
pp. 216-251
Persistent link: https://www.econbiz.de/10014382340
Saved in:
2
COVID-19 crisis and the efficiency of Indian banks : have they weathered the storm?
Gulati, Rachita
;
Charles, Vincent
;
Hassan, M. Kabir
; …
- In:
Socio-economic planning sciences : the international …
88
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014380385
Saved in:
3
The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya
;
Rangarai, Hamsalakshmi
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
Saved in:
4
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
Saved in:
5
Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
Saved in:
6
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
7
Did the global financial crisis alter the competitive conditions in the Indian banking industry?
Kumar, Sunil
;
Gulati, Rachita
- In:
Applied economics letters
26
(
2019
)
10
,
pp. 857-865
Persistent link: https://www.econbiz.de/10012204401
Saved in:
8
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
9
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
10
Assessing the impact of the global financial crisis on the profit efficiency of Indian banks
Gulati, Rachita
;
Kumar, Sunil
- In:
Economic modelling
58
(
2016
),
pp. 167-181
Persistent link: https://www.econbiz.de/10011647328
Saved in:
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