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accessRights:"restricted"
person:"Chaturvedi, Rajiv"
~person:"Kumar, Sunil"
~person:"Parayitam, Satyanarayana"
~person:"Yadav, Rajan"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
India
55
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49
Consumer behaviour
14
Bank
12
Data envelopment analysis
7
Data-Envelopment-Analyse
7
Technical efficiency
7
Technische Effizienz
7
Customer satisfaction
6
Indian banks
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Kundenzufriedenheit
6
Markenimage
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Brand management
5
Markenführung
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Chaturvedi, Rajiv
Kumar, Sunil
Parayitam, Satyanarayana
Yadav, Rajan
Chawla, Deepak
17
Khare, Arpita
17
Joshi, Himanshu
7
Roy, Subhadip
7
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Khan, Mohammed Naved
6
Prashar, Sanjeev
6
Tandon, Urvashi
6
Gupta, Shruti
5
Jain, Varsha
5
Kautish, Pradeep
5
Misra, Richa
5
Singh, Nidhi
5
Singh, Ramendra
5
Sondhi, Neena
5
Soni, Pavleen
5
Almugari, Fatehi
4
Atulkar, Sunil
4
Gera, Navneet
4
Khaled, Amgad S. D.
4
Kumar, Vikas
4
Mishra, Sita
4
Pandey, Shweta
4
Parsad, Chandan
4
Sinha, Neena
4
Thomas, Sujo
4
Vijay, T. Sai
4
Adnan, Arham
3
Ahmad, Asad
3
Arora, Sangeeta
3
Arora, Taanika
3
Bajpai, Naval
3
Banerjee, Shubhomoy
3
Bhanot, Sandeep
3
Bhattacharya, Subhajit
3
Biswas, Abhijeet
3
Chakraborty, Debarun
3
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Asia-Pacific journal of management research and innovation
3
International journal of Indian culture and business management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International journal of public sector performance management : IJPSPM
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of marketing theory and practice : JMTP
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
14
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1
A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India
Sathar, Meharaj Banu Abdul
;
Rajagopalan, Malini
;
Naina, …
- In:
Journal of Asia Business Studies
17
(
2023
)
3
,
pp. 656-679
Persistent link: https://www.econbiz.de/10014335450
Saved in:
2
Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty
Venkatakrishnan, Jeeva
;
Alagiriswamy, Ravikumar
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2455-2484
Persistent link: https://www.econbiz.de/10014457817
Saved in:
3
Impact of digitalisation on youth consumer dynamics : a review of literature using R-software
Mishra, Manoj Kumar
;
Kumar, Sunil
- In:
International journal of public sector performance …
11
(
2023
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10014313142
Saved in:
4
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
5
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
6
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
7
The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya
;
Rangarai, Hamsalakshmi
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
Saved in:
8
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
International journal of markets and business systems
4
(
2020
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
Saved in:
9
Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
Saved in:
10
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
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