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type_genre:"Fallstudie"
~isPartOf:"Strategic marketing cases in emerging markets"
~subject:"Familie"
~type_genre:"Fallstudiensammlung"
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To switch or not to switch - Madhu's dilemma
Mishra, Shashi Shekhar
;
Pathak, Arijit
- In:
Strategic marketing cases in emerging markets
,
(pp. 61-78)
.
2017
Persistent link: https://www.econbiz.de/10011667538
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