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accessRights:"restricted"
type_genre:"Fallstudie"
~person:"Buse, Stephan"
~person:"Chandrashekar, M. S."
~type:"article"
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Lead market India : key elements and corporate perspectives for frugal innovations
1
Strategic marketing cases in emerging markets
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Irrway - a green personal mobility solution
Chandrashekar, M. S.
;
Sharma, Gaurav
;
Rangadhol, Basant P.
- In:
Strategic marketing cases in emerging markets
,
(pp. 129-145)
.
2017
Persistent link: https://www.econbiz.de/10011667557
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Emerging patterns of grassroots innovations : results of a conceptual study based on selected cases from India
Nair, Anup Karath
;
Tiwari, Rajnish
;
Buse, Stephan
- In:
Lead market India : key elements and corporate …
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(pp. 65-95)
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2017
Persistent link: https://www.econbiz.de/10011596687
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