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accessRights:"restricted"
~institution:"Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenführung"
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Markenführung
Online-Marketing
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63
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
Springer Fachmedien Wiesbaden
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Springer Gabler <Firma>
1
Universität Bremen
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ECONIS (ZBW)
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Advances in business, management and entrepreneurship : proceedings of the 4th Global Conference on Business Management & Entrepreneurship (GC-BME 4), Bandung, Indonesia, 8 August...
Hurriyati, Ratih
(
ed.
);
Tjahjono, Benny
(
ed.
); …
-
Global Conference on Business, Management and …
-
2021
Persistent link: https://www.econbiz.de/10012583706
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2
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
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3
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
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4
Die Wirkung von Beziehungen im Influencer Branding : eine experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Lienemann, Andre Jann
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2021
Persistent link: https://www.econbiz.de/10012596322
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5
Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
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2020
Persistent link: https://www.econbiz.de/10012271361
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6
Praxis-Check digitale Markenführung im Mittelstand : Leitfaden für die nachhaltige Transformation von analog zu digital
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2018
Persistent link: https://www.econbiz.de/10011866837
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7
Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011867146
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8
Digitale Markenführung : Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
Kreutzer, Ralf T.
;
Land, Karl-Heinz
-
2017
Persistent link: https://www.econbiz.de/10011625087
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9
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
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10
Instagram als Marketing-Kanal : die Positionierung ausgewählter Social-Media-Plattformen
Faßmann, Manuel
;
Moss, Christoph
-
2016
Persistent link: https://www.econbiz.de/10011531028
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