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accessRights:"restricted"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Dienstleistungsqualität"
~subject:"Kundenbindungsprogramm"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Dienstleistungsqualität
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European Business School <Oestrich-Winkel>
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Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
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2018
Persistent link: https://www.econbiz.de/10011893624
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Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : theoretische Fundierung und empirische Analyse
Schnöring, Marc
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2016
Persistent link: https://www.econbiz.de/10011407602
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