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accessRights:"restricted"
~isPartOf:"Arts and the market : AAM"
~subject:"Artists"
~subject:"Music industry"
~subject:"Musikwirtschaft"
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Arts and the market : AAM
Journal of cultural economics
18
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International journal of event and festival management
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Journal of retailing and consumer services
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Handbook of the economics of art and culture : volume 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Sound sellers : musicians' strategies for marketing to industry gatekeepers
Sanders, Ariel
;
Phillips, Barbara J.
;
Williams, David E.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012879086
Saved in:
2
Art of using music-product congruence and lyrics in radio-ads
Vashisht, Devika
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 118-132
Persistent link: https://www.econbiz.de/10013373291
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