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accessRights:"restricted"
~isPartOf:"Computational Statistics"
~isPartOf:"Human relations"
~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of cultural economics"
~person:"Brandão, Amélia Maria Pinto da Cunha"
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"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
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