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~isPartOf:"European journal of marketing"
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Markenführung
Anti-consumption
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Brand hegemony
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A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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