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accessRights:"restricted"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Kundenmanagement & Electronic Commerce"
~isPartOf:"Psychology & marketing"
~person:"Murphy, Jamie"
~person:"Zielke, Stephan"
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Exploring the rise of fandom in contemporary consumer culture
Kundenmanagement & Electronic Commerce
Psychology & marketing
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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2
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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