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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"International journal of retail & distribution management"
~subject:"Distribution channel"
~subject:"Geschlecht"
~subject:"Konsumentenverhalten"
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International journal of retail & distribution management
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
2
Where do customer loyalties really lie, and why? : gender differences in store loyalty
Audrain-Pontevia, Anne-Françoise
;
Vanhuele, Marc
- In:
International journal of retail & distribution management
44
(
2016
)
8
,
pp. 799-813
Persistent link: https://www.econbiz.de/10011615488
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