//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Italy"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundentreue"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Italy
Customer retention
7
Kundenbindung
7
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
USA
3
United States
3
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
Brand
1
Brand loyalty
1
Business-to-business marketing
1
Corporate reputation
1
Customer acquisition
1
Customer service
1
Einzelhandel
1
Experiment
1
Firmenimage
1
Geschenk
1
Gifts
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Italien
1
Kundengewinnung
1
Kundenservice
1
Markenartikel
1
Markentreue
1
Measurement
1
Messung
1
Nachhaltigkeit
1
Online-Marketing
1
Pakistan
1
Probability theory
1
Psychology of advertising
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Brunetti, Federico
1
Confente, Ilenia
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Published in...
All
Forum Marketing
Journal of marketing theory and practice : JMTP
Journal of marketing theory and practice
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->