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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Werbepsychologie"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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