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accessRights:"restricted"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Advertising effects"
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Advertising effects
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International journal of electronic commerce : IJEC
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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Analyzing the strategic role of social networking in firm growth and productivity
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Application of gaming in new media marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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European journal of marketing
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International journal of business and economics research : IJBER
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International journal of business innovation and research : IJBIR
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International journal of electronic business : IJEB
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International journal of technology marketing : IJTMkt
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Journal of Indian business research
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Journal of accounting & management information systems : JAMIS
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Journal of advertising research
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Journal of consumer behaviour
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Marketing in a digital world
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
2
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
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