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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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BestMasters
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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Young consumers : insight and ideas for responsible marketers
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Application of gaming in new media marketing
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Corporate communications : an international journal
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European journal of marketing
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Global business review
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International journal of business and economics research : IJBER
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International journal of business innovation and research : IJBIR
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International journal of electronic business : IJEB
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International journal of electronic commerce : IJEC
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International journal of technology marketing : IJTMkt
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Journal of Indian business research
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Journal of accounting & management information systems : JAMIS
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Journal of business-to-business marketing
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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Market and competition law review
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Marketing in a digital world
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
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