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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Markenführung"
~subject:"Viral marketing"
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Markenführung
Viral marketing
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
30
Online-Marketing
30
Social Web
24
Social web
24
Virales Marketing
13
Online retailing
10
Online-Handel
10
Beziehungsmarketing
8
Relationship marketing
8
Advertising
7
Werbung
7
social media
7
Brand image
6
Innovation adoption
6
Innovationsakzeptanz
6
Markenimage
6
Advertising effects
5
Brand management
5
Confidence
5
E-commerce
5
Electronic Commerce
5
India
5
Indien
5
Tourism marketing
5
Tourismusmarketing
5
Vertrauen
5
Werbewirkung
5
consumer behaviour
5
purchase intention
5
Coronavirus
4
Customer satisfaction
4
Electronic money
4
Elektronisches Geld
4
Holiday behaviour
4
Internet
4
Kundenzufriedenheit
4
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Article
17
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
17
Author
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El Hajjar, Samer
2
Abdelkhaleq, Halley
1
Achlada, Chara
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Alturas, Bráulio
1
Ananda S
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Basu, Rituparna
1
Ben Saad, Sihem
1
Botsvadze, Ilia
1
Butt, Athar Hameed
1
Choura, Fatma
1
Costa, Sara Morgado da
1
Datta, Biplab
1
Eid, Dana
1
Giannopoulos, Antonios
1
Gunadi, Willy
1
Husain, Uvesh
1
Javed, Sarfaraz
1
Kanupriya
1
Khoshtaria, Tornike
1
Khwaja, Muddasar Ghani
1
Ko, Hsiu-Chia
1
Livas, Christos
1
Matin, Arian
1
Mercan, Metin
1
Moro, Sérgio
1
Mukherjee, Srabanti
1
Putri, Maria Venensia Sarita
1
Qwaider, Leen Abu
1
Ramadhan, Farras
1
Rita, Paulo
1
Roldan-Gallego, Juan Sebastián
1
Roy, Gobinda
1
Safi, Farah
1
Saleh, Mahmoud Ibraheam
1
Shrivastava, Avinash K.
1
Simangunsong, Kemri Agustine Dameria
1
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Published in...
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
215
Journal of retailing and consumer services
130
International journal of internet marketing and advertising : IJIMA
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of product & brand management
58
International journal of advertising : the review of marketing communications
53
International journal of hospitality management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Tourism management : research, policies, practice
50
Journal of marketing communications
49
SpringerLink / Bücher
49
The journal of brand management : an international journal
48
Information systems research : ISR
44
Journal of promotion management : innovations in planning and applied research
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of internet commerce
39
International journal of contemporary hospitality management
33
Electronic commerce research
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of management information systems : JMIS
30
Technological forecasting & social change : an international journal
29
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Psychology & marketing
27
Journal of hospitality marketing & management
26
Springer eBook Collection
26
Asia Pacific journal of marketing and logistics
24
International journal of advertising : the quarterly review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
23
International journal of consumer studies
21
Innovatives Markenmanagement
20
Journal of strategic marketing
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of electronic marketing and retailing : IJEMR
19
European journal of marketing
18
Journal of fashion marketing and management
18
Tourism management perspectives : TMP
18
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Source
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ECONIS (ZBW)
17
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
5
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
6
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
7
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
8
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
9
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
10
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
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