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accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"Galati, Antonino"
~person:"Hitt, Michael A."
~person:"Madhavaram, Sreedhar"
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Resource-based view
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Ressourcenorientierter Ansatz
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AI-enabled marketing capabilities
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Galati, Antonino
Hitt, Michael A.
Madhavaram, Sreedhar
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Journal of business research : JBR
Journal of business logistics
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Journal of personal selling & sales management
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Academy of Management perspectives : AMP
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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2
Internal vs. external R&D teams : evidences from the Italian wine industry
Giacomarra, Marcella
;
Shams, S. M. Riad
;
Crescimanno, Maria
- In:
Journal of business research : JBR
128
(
2021
),
pp. 752-761
Persistent link: https://www.econbiz.de/10012494534
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