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accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Markenimage
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Beziehungsmarketing
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Consumer behaviour
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Kundenbindung
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Relationship marketing
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Customer loyalty
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Journal of business research : JBR
International journal of hospitality management
4
Journal of retailing and consumer services
4
Exploring the rise of fandom in contemporary consumer culture
3
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of product & brand management
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Artificial intelligence in marketing
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Cruise business development : safety, product design and human capital
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Driving innovation and business success in the digital economy
1
E-retailing challenges and opportunities in the global marketplace
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European journal of international management : EJIM
1
Handbook of research on technology applications for effective customer engagement
1
Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of financial engineering
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
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Journal of Indian business research
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Journal of consumer marketing
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing channels : distribution systems, strategy, and management
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing theory
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Services marketing cases in emerging markets : an asian perspective
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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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