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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Digitalisierung"
~subject:"Markenführung"
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Digitalisierung
Markenführung
Consumer behaviour
96
Konsumentenverhalten
96
Internet marketing
83
Online-Marketing
83
Social Web
66
Social web
66
Viral marketing
34
Virales Marketing
34
Brand management
31
Online retailing
30
Online-Handel
30
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
25
Brand image
25
Markenimage
25
Werbewirkung
25
Social media
23
Advertising
20
Werbung
20
E-commerce
19
Electronic Commerce
19
Mobile communications
15
Mobilkommunikation
15
Brand
13
Markenartikel
13
Computerspiel
10
Mobile marketing
10
Video game
10
Distribution channel
9
Einzelhandel
9
Internet
9
Mobile Marketing
9
Retail trade
9
Vertriebsweg
9
Data protection
7
Datenschutz
7
Emotion
7
Experiment
7
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34
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Eigenraam, Anniek W.
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Eelen, Jiska
2
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Bijmolt, Tammo H. A.
1
Botelho, Delane
1
Bruggen, Gerrit H. van
1
Buchner, Axel
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chen, Qimei
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eisend, Martin
1
Erz, Antonia
1
Fan, Ruixue Rachel
1
Faraoni, Monica
1
Feit, Elea McDonnell
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Felten, Claudio
1
Fleck, João Pedro dos Santos
1
Gottschalk, Sabrina Alexandra
1
Grimm, Pamela E.
1
Grisaffe, Douglas B.
1
Gupta, Shaphali
1
Hamilton, Mitchell
1
Hayes, Jameson L.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
168
Springer eBook Collection
119
SpringerLink / Bücher
85
Technological forecasting & social change : an international journal
82
Journal of retailing and consumer services
79
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
48
The journal of brand management : an international journal
48
International journal of advertising : the review of marketing communications
35
Journal of promotion management : innovations in planning and applied research
30
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Springer Proceedings in Business and Economics
28
Finance research letters
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing communications
26
Journal of internet commerce
21
Marketing intelligence & planning
21
Research
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Asia Pacific journal of marketing and logistics
19
Technovation : the international journal of technological innovation, entrepreneurship and technology management
19
Innovatives Markenmanagement
18
Tourism management : research, policies, practice
18
World Bank E-Library Archive
17
Journal of fashion marketing and management
16
Journal of marketing
16
Journal of strategic marketing
16
Other Infrastructure Study
16
Information systems research : ISR
14
The journal of services marketing
14
essentials
14
Electronic markets : EM ; the international journal of electronic commerce and business media
12
European journal of marketing
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
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ECONIS (ZBW)
34
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
5
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
6
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
7
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
8
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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