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accessRights:"restricted"
~isPartOf:"Journal of marketing research"
~person:"Gayatri"
~person:"Grewal, Rajdeep"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang
;
Sun, Qi
;
Grewal, Rajdeep
;
Li, Shanjun
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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