Xue, Mei; Hitt, Lorin M.; Chen, Pei-yu - In: Management Science 57 (2011) 2, pp. 291-307
This paper examines the drivers of adoption of Internet banking and the linkages among adoption drivers and outcomes … (product acquisition, service activity, profitability, loyalty). We relate Internet banking adoption to customer demand for … efficiency"), and local Internet banking penetration. We find that customers who have greater transaction demand and higher …