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~isPartOf:"SpringerLink / Bücher"
~person:"Klapdor, Sebastian"
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Effectiveness of Online Marketing Campaigns : An Investigation into Online Multichannel and Search Engine Advertising
Klapdor, Sebastian
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2013
Internet
advertising has come of age, yet little is known in research and practice about how advertising on digital …
Persistent link: https://www.econbiz.de/10014016498
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