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accessRights:"restricted"
~person:"Avery, Christopher"
~person:"Rosca, Eugenia"
~person:"Rothstein, Jesse"
~subject:"BOP consumer integration"
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International business review : the official journal of the European International Business Academy
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Value chain integration of base of the pyramid consumers : an empirical study of drivers and performance outcomes
Rosca, Eugenia
;
Arlinghaus, Julia C.
- In:
International business review : the official journal of …
28
(
2019
)
1
,
pp. 162-176
Persistent link: https://www.econbiz.de/10011980668
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