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accessRights:"restricted"
~person:"Bang Nguyen Viet"
~person:"Chiappetta Jabbour, Charbel José"
~subject:"Markenführung"
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Bang Nguyen Viet
Chiappetta Jabbour, Charbel José
Errichiello, Oliver Carlo
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Lin, Jialing
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Asia-Pacific journal of business administration
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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