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accessRights:"restricted"
~person:"Bang Nguyen Viet"
~person:"Chiappetta Jabbour, Charbel José"
~subject:"Umweltbewusstsein"
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Umweltbewusstsein
Sustainable product
8
Öko-Produkt
8
Nachhaltige Entwicklung
5
Sustainable development
5
Brand image
4
Consumer behaviour
4
Environmental consciousness
4
Green marketing
4
Konsumentenverhalten
4
Markenimage
4
Öko-Marketing
4
Advertising effects
3
Emerging economies
3
Environmental management
3
Innovation
3
Nachhaltigkeit
3
Schwellenländer
3
Sustainability
3
Umweltmanagement
3
Werbewirkung
3
green brand equity
3
Advertising
2
Brand management
2
Eco-label
2
Green recovery
2
Innovation management
2
Innovationsmanagement
2
Markenführung
2
Umweltzeichen
2
Werbung
2
green advertising
2
green purchase intention
2
Big data
1
Circular economy
1
Circular premium
1
Eco-labels
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Green advertising
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Bang Nguyen Viet
Chiappetta Jabbour, Charbel José
Han, Heesup
4
Khare, Arpita
4
Khan, Mohammed Naved
3
Leckie, Civilai
3
Lin, Jialing
3
Lobo, Antonio
3
Paul, Justin
3
Shabbirhusain RV
3
Sreen, Naman
3
Carrete-Lucero, Lorena de la Paz
2
Chatterjee, Swetarupa
2
Chua, Bee-Lia
2
D'Souza, Clare M.
2
Dangelico, Rosa Maria
2
Filzah Md Isa
2
Fraccascia, Luca
2
Gera, Rajat
2
Hameed, Irfan
2
Han, Xiaoya
2
Jaiswal, Deepak
2
Johnstone, Micael-Lee
2
Kant, Rishi
2
Mansoor, Mahnaz
2
Muralidharan, Sidharth
2
Rahman, Imran
2
Rana, Jyoti
2
Sadachar, Amrut
2
Sadarangani, Pradip
2
Suhartanto, Dwi
2
Taghian, Mehdi
2
Tan, Lay Peng
2
Uddin, S. M. Fatah
2
Aagerup, Ulf
1
Abbas, Jawad
1
Abdin, Md. Shahnawaz
1
Aboramadan, Mohammed
1
Abubakari, Aidatu
1
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1
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Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
4
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
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