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accessRights:"restricted"
~person:"Chung, Namho"
~person:"Kukar-Kinney, Monika"
~subject:"Preisdifferenzierung"
~subject:"Price promotions"
~type_genre:"Article in journal"
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Preisdifferenzierung
Price promotions
Online retailing
14
Online-Handel
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Consumer behaviour
13
Konsumentenverhalten
13
Preismanagement
5
Pricing strategy
5
E-commerce
4
Electronic Commerce
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Daily deals
3
Internet marketing
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Online-Marketing
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Reisevermittler
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Sales promotion
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Diskontierung
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Hotellerie
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Chung, Namho
Kukar-Kinney, Monika
Carlson, Jeffrey R.
2
Ho, Yi-Chun
2
Tan, Yong
2
Allender, William
1
Bart, Yakov
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Bertini, Marco
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Cao, Bin
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Cebollada, Javier
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Han, Guanghua
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
2
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
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