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accessRights:"restricted"
~person:"Harrigan, Paul"
~subject:"Markenführung"
~subject:"Viral marketing"
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Markenführung
Viral marketing
Social Web
15
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15
Internet marketing
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Customer integration
8
Kundenintegration
8
Brand management
6
Social media
5
Customer engagement
4
Brand image
3
Internet
3
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social media
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2
Facebook
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Marketingmanagement
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Northern Ireland
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Virales Marketing
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co-creation
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Harrigan, Paul
Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
14
Dwivedi, Yogesh Kumar
13
Martínez-López, Francisco J.
12
Rita, Paulo
12
Ko, Eunju
11
Gázquez-Abad, Juan Carlos
10
Okumus, Fevzi
10
Karjaluoto, Heikki
9
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Kim, Jong Min
8
Kunkel, Thilo
8
Mariani, Marcello M.
8
Rana, Nripendra P.
8
Sreejesh, S.
8
Veloutsou, Cleopatra
8
Bilgihan, Anil
7
Khan, Imran
7
Liang, Sai
7
Ozuem, Wilson
7
Ruiz Mafe, Carla
7
Schweidel, David A.
7
Tan, Yong
7
Verlegh, Peeter
7
Wu, Luorong
7
Xie, Karen L.
7
Adeola, Ogechi
6
Akram, Umair
6
Bernritter, Stefan F.
6
Fan, Weiguo
6
Guerreiro, João Pedro Silva Martins
6
Haverila, Kai
6
Hollebeek, Linda D.
6
Kumar, Jitender
6
Lee, Seonjeong
6
Li, Hengyun
6
Mattila, Anna S.
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Journal of business research : JBR
2
Australasian marketing journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
2
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
4
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
5
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
6
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
7
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
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