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accessRights:"restricted"
~person:"Hartleb, Vivian"
~subject:"Beziehungsmarketing"
~subject:"USA"
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Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
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2009
und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.
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