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accessRights:"restricted"
~person:"Maseeh, Haroon Iqbal"
~source:"econis"
~subject:"Mobile communications"
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Mobile communications
Advertising
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Mobile Marketing
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Mobile business
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Mobile marketing
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Mobilkommunikation
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Digital mobile advertising
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Digitalisierung
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MASEM
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Meta-Analyse
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customer motivation
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customer perception
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mobile marketing
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pitching research
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Maseeh, Haroon Iqbal
Shankar, Venkatesh
4
Cui, Xuebin
3
Ghose, Anindya
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Andrews, Michelle
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Arnita, Devi
2
Brandt, Tobias
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Högberg, Johan
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Kumar, Vikas
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Luo, Xueming
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Maseke, Bernardus Franco
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Mittal, Saurabh
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Narang, Unnati
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Nasution, Reza Ashari
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Neumann, Dirk
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Yoganarasimhan, Hema
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Zubcsek, Peter Pal
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Agrawal, Shiv Ratan
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Atli Geir Hallgrímsson
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Axcell, Shana
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Journal of accounting & management information systems : JAMIS
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Journal of business research : JBR
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ECONIS (ZBW)
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A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
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2
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
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