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accessRights:"restricted"
~person:"Meurs, Frank van"
~subject:"Advertising"
~subject:"Product quality"
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General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
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