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accessRights:"restricted"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~subject:"Mobile communications"
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Konsumentenverhalten
Marketing management
Mobile communications
Mobile Marketing
205
Mobile marketing
205
Online-Marketing
117
Internet marketing
109
Consumer behaviour
104
Mobilkommunikation
98
Advertising
66
Werbung
65
Mobile Business
64
Mobile business
64
Advertising effects
63
Werbewirkung
63
Mobile phone
38
Mobiltelefon
38
Mobile Anwendung
37
Mobile application
37
Social Web
26
Social web
26
mobile marketing
23
Deutschland
20
Electronic Commerce
20
Germany
20
Innovation adoption
20
Innovationsakzeptanz
20
Beziehungsmarketing
19
Relationship marketing
19
Marketingmanagement
17
Internet
14
E-commerce
13
Mobile advertising
13
Online retailing
13
Online-Handel
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Theorie
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mobile advertising
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Marketing
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Kundenbindungsprogramm
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English
132
German
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Dwivedi, Yogesh Kumar
4
Shankar, Venkatesh
4
Cui, Xuebin
3
Ghose, Anindya
3
Katona, Zsolt
3
Shareef, Mahmud Akhter
3
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Brandt, Tobias
2
Dix, Steve
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Kumar, Vikas
2
Kumar, Vinod
2
Luo, Xueming
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narang, Unnati
2
Narayanan, Sridhar
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Rafieian, Omid
2
Sajad Rezaei
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Santoso, Irene
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Scholz, Joachim
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Shimul, Anwar Sadat
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Shin, Jiwoong
2
Shin, Wonsun
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Smith, Katherine Taken
2
Spann, Martin
2
Trinh, Giang
2
Wilbur, Kenneth C.
2
Willing, Christoph
2
Wächter, Mark
2
Wästlund, Erik
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IGI Global
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Young consumers : insight and ideas for responsible marketers
4
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of retailing
2
Journal of strategic marketing
2
The marketing review
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business/Economics
1
Corporate communications : an international journal
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business review
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
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ECONIS (ZBW)
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
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2
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
6
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
7
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
8
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
9
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
10
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
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