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accessRights:"restricted"
~subject:"Advertising"
~subject:"Markenführung"
~subject:"Viral marketing"
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Advertising
Markenführung
Viral marketing
Social Web
8,623
Social web
8,623
Consumer behaviour
7,061
Konsumentenverhalten
6,760
Electronic Commerce
5,659
Internet marketing
5,658
Online-Marketing
5,612
E-commerce
5,473
Internet
5,248
Online retailing
4,488
Online-Handel
4,479
Relationship marketing
2,206
Beziehungsmarketing
2,166
Digitalisierung
2,049
Digitization
1,934
Digital platform
1,829
Digitale Plattform
1,825
Virales Marketing
1,693
Brand management
1,547
Theorie
1,455
Theory
1,451
Social media
1,412
Electronic money
1,286
Elektronisches Geld
1,286
Welt
1,243
World
1,242
Innovation
1,229
Information technology
1,157
Customer satisfaction
1,154
Informationstechnik
1,116
Soziales Netzwerk
1,095
Kundenzufriedenheit
1,076
Werbewirkung
1,069
Social network
1,068
Advertising effects
1,066
China
1,053
Retail trade
1,032
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1,453
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Article
3,711
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236
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3,451
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3,451
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165
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research-article
43
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34
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29
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3,864
German
74
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9
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Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Hudders, Liselot
13
Martínez-López, Francisco J.
12
Rita, Paulo
12
Ko, Eunju
11
Gázquez-Abad, Juan Carlos
10
Okumus, Fevzi
10
Bigné Alcañiz, J. Enrique
9
Karjaluoto, Heikki
9
Mariani, Marcello M.
9
Pelsmacker, Patrick de
9
Rana, Nripendra P.
9
Sreejesh, S.
9
Bernritter, Stefan F.
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kim, Jong Min
8
Kunkel, Thilo
8
Ruiz Mafe, Carla
8
Veloutsou, Cleopatra
8
Verlegh, Peeter
8
Adeola, Ogechi
7
Bilgihan, Anil
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Eisend, Martin
7
Evans, Nathaniel J.
7
Harrigan, Paul
7
Khan, Imran
7
Kim, Jooyoung
7
King, Karen Whitehill
7
Liang, Sai
7
Lou, Chen
7
Mattila, Anna S.
7
Noort, Guda van
7
Ozuem, Wilson
7
Paul, Justin
7
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Springer Fachmedien Wiesbaden
19
IGI Global
6
Deutscher Dialogmarketing Verband
4
C.E.P.R. Discussion Papers
3
National Bureau of Economic Research
3
NetLibrary, Inc
2
OECD
2
Technische Universität Braunschweig
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Organisation for Economic Co-operation and Development
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Universität Bremen
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
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Published in...
All
Journal of business research : JBR
244
Journal of retailing and consumer services
140
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of marketing communications
70
Journal of promotion management : innovations in planning and applied research
67
The journal of product & brand management
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
SpringerLink / Bücher
57
International journal of hospitality management
55
Information systems research : ISR
53
Tourism management : research, policies, practice
52
The journal of brand management : an international journal
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of internet commerce
45
International journal of advertising : the quarterly review of marketing communications
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing
37
Electronic commerce research
36
Technological forecasting & social change : an international journal
36
Journal of advertising research
35
International journal of contemporary hospitality management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Psychology & marketing
33
Journal of management information systems : JMIS
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
29
Asia Pacific journal of marketing and logistics
28
Journal of hospitality marketing & management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Marketing intelligence & planning
25
International journal of consumer studies
24
International journal of technology marketing : IJTMkt
23
Journal of strategic marketing
23
Journal of marketing research
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
Journal of marketing research : JMR
21
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Source
All
ECONIS (ZBW)
3,850
Other ZBW resources
88
RePEc
9
Showing
1
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10
of
3,947
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date (oldest first)
1
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
5
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
6
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
9
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
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