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~subject:"Markenführung"
~subject:"Retail trade"
~subject:"Viral marketing"
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Markenführung
Retail trade
Viral marketing
Social Web
8,623
Social web
8,623
Consumer behaviour
7,061
Konsumentenverhalten
6,760
Electronic Commerce
5,659
Internet marketing
5,658
Online-Marketing
5,612
E-commerce
5,473
Internet
5,248
Online retailing
4,488
Online-Handel
4,479
Relationship marketing
2,206
Beziehungsmarketing
2,166
Digitalisierung
2,049
Digitization
1,934
Digital platform
1,829
Digitale Plattform
1,825
Virales Marketing
1,693
Brand management
1,547
Theorie
1,455
Theory
1,451
Social media
1,412
Electronic money
1,286
Elektronisches Geld
1,286
Welt
1,243
World
1,242
Innovation
1,229
Information technology
1,157
Customer satisfaction
1,154
Informationstechnik
1,116
Advertising
1,096
Soziales Netzwerk
1,095
Kundenzufriedenheit
1,076
Werbewirkung
1,069
Social network
1,068
Advertising effects
1,066
China
1,053
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3,773
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234
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3,916
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91
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Law, Chun Hung Roberts
16
Loureiro, Sandra Maria Correia
15
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Rita, Paulo
14
Martínez-López, Francisco J.
12
Karjaluoto, Heikki
11
Ko, Eunju
11
Gázquez-Abad, Juan Carlos
10
Okumus, Fevzi
10
Balaji, M. S.
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Heinemann, Gerrit
8
Kim, Jong Min
8
Kumar, Vikas
8
Kunkel, Thilo
8
Li, Gang
8
Mariani, Marcello M.
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Sreejesh, S.
8
Veloutsou, Cleopatra
8
Bilgihan, Anil
7
Cheng, T. C. E.
7
Gallino, Santiago
7
Guerreiro, João Pedro Silva Martins
7
Khan, Imran
7
Kumar, Jitender
7
Liang, Sai
7
Moro, Sérgio
7
Mpinganjira, Mercy
7
Paul, Justin
7
Ruiz Mafe, Carla
7
Schweidel, David A.
7
Tan, Yong
7
Verlegh, Peeter
7
Wu, Luorong
7
Xie, Karen L.
7
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Springer Fachmedien Wiesbaden
20
Deutscher Dialogmarketing Verband
4
IGI Global
4
World Bank Group
3
OECD
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Organisation for Economic Co-operation and Development
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Universität Bremen
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
World Economic Forum
1
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Published in...
All
Journal of business research : JBR
252
Journal of retailing and consumer services
252
International journal of internet marketing and advertising : IJIMA
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
SpringerLink / Bücher
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
The journal of product & brand management
58
International journal of advertising : the review of marketing communications
54
International journal of hospitality management
53
Information systems research : ISR
52
Journal of internet commerce
51
Journal of marketing communications
50
Tourism management : research, policies, practice
50
The journal of brand management : an international journal
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of promotion management : innovations in planning and applied research
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Electronic commerce research
38
Technological forecasting & social change : an international journal
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing
34
International journal of contemporary hospitality management
33
International journal of electronic marketing and retailing : IJEMR
33
Springer eBook Collection
33
International journal of retail and distribution management
32
Journal of management information systems : JMIS
32
Psychology & marketing
32
Journal of retailing
31
European journal of operational research : EJOR
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Asia Pacific journal of marketing and logistics
28
International journal of consumer studies
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of hospitality marketing & management
26
Marketing intelligence & planning
26
Journal of strategic marketing
25
The international review of retail, distribution and consumer research
25
International journal of advertising : the quarterly review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
International journal of production economics
23
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Source
All
ECONIS (ZBW)
3,996
Other ZBW resources
11
RePEc
1
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1
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10
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date (oldest first)
1
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
5
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
6
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
7
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
9
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
10
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
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