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institution:"Academy of Marketing"
~institution:"Universität <Kassel> / Fachgebiet Wirtschaftsinformatik"
~institution:"Weltbank"
~subject:"Viral marketing"
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Viral marketing
Virtuelle Gemeinschaft
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Harrigan, Paul
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Academy of Marketing
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
Weltbank
Friedrich-Schiller-Universität Jena
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
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