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institution:"DePaul University / College of Commerce"
~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~subject:"International market entry"
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Search: subject_exact:"Marketingstrategie"
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International market entry
Marketing management
17
Marketingmanagement
17
Eastern Europe
6
Marketingstrategie
6
Osteuropa
6
Ostmitteleuropa
6
Auslandsinvestition
5
Foreign investment
5
Competitive strategy
4
Deutschland
4
Germany
4
Internationaler Markteintritt
4
Wettbewerbsstrategie
4
Internationalisierung
3
Management
3
Target group
3
Zielgruppe
3
Advertising effects
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Multinationales Unternehmen
2
Strategic management
2
Strategisches Management
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Transnational corporation
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Werbewirkung
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17.06.1993
1
Advertising planning
1
Alter
1
Automotive industry
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Beziehungsmarketing
1
Business cycle
1
Business ethics
1
Central-Eastern Europe
1
Comparison
1
Competition
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
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4
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4
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Non-commercial literature
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English
4
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Springer, Reiner
3
Chadraba, Petr
2
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DePaul University / College of Commerce
Fachhochschule Reutlingen / European School of Business
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
5
American Marketing Association
2
Kellstadt Center for Marketing Analysis and Planning
2
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <15, 2007, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
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ECONIS (ZBW)
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Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
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2
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611990
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3
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003400554
Saved in:
4
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
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