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institution:"DePaul University / College of Commerce"
~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
17
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17
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6
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Auslandsinvestition
5
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17.06.1993
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Advertising planning
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Meffert, Heribert
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Springer, Reiner
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Nufer, Gerd
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Chadraba, Petr
3
Rennhak, Carsten
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Backhaus, Klaus
2
Frank, Bianca
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1
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1
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1
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1
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1
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DePaul University / College of Commerce
Fachhochschule Reutlingen / European School of Business
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
American Marketing Association
58
Springer Fachmedien Wiesbaden
56
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Haufe-Lexware GmbH & Co. KG
11
Verlag Franz Vahlen
10
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Chartered Institute of Marketing
7
Edward Elgar Publishing
7
Information Resources Management Association
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Verlag Dr. Kovač
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4
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4
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4
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4
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4
Macquarie University / Department of Economics
4
Springer Gabler <Firma>
4
W. Kohlhammer GmbH
4
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4
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3
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Reutlinger Diskussionsbeiträge zu Marketing und Management
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
19
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11
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
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12
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611990
Saved in:
13
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
Saved in:
14
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003400554
Saved in:
15
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
16
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
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17
Multi-Channel-Marketing - Was bringen Mehrkanalstrategien? : Dokumentation des Workshops vom 24. Novemver 2003
Meffert, Heribert
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10013330186
Saved in:
18
Marketing in der Rezession : Dokumentation des Workshops vom 17. Juni 1993
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013330210
Saved in:
19
Strategisches Marketing und Umweltschutz : empirische Analyse von Einflußfaktoren und Erfolgseinschätzungen des ökologieorientierten Unternehmensverhaltens
Meffert, Heribert
-
1989
Persistent link: https://www.econbiz.de/10013330124
Saved in:
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