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institution:"Erasmus Research Institute of Management"
~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Haufe-Lexware GmbH & Co. KG"
~subject:"Consumer behaviour"
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Consumer behaviour
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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