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institution:"Erasmus Research Institute of Management"
~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Haufe-Lexware GmbH & Co. KG"
~subject:"Firmenimage"
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Erasmus Research Institute of Management
Chambre de commerce et d'industrie de Paris
Haufe-Lexware GmbH & Co. KG
Institute for Corporate Culture Affairs <Frankfurt, Main>
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Wie Werte Marken stark machen : mit dem Leitsystem für werteorientierte Markenführung mehr gesellschaftlichen Impact erzielen
Rieke, Nina
;
Schwingen, Hans-Christian
-
2021
-
1. Auflage
Persistent link: https://www.econbiz.de/10012630983
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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