Zafar, Mohsin; Zafar, Sana; Asif, Aasia; Hunjra, Ahmed Imran - Volkswirtschaftliche Fakultät, … - 2011
The basic aim of this study is to explore most common constructs for quality of banking services, which influence customer satisfaction and examine the impact of customer satisfaction on customer loyalty in the context of banking relationships. The questionnaire was used to collect the data from...